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Luckin Coffee vs Starbucks: A Luckin Success in China December 2018 | View Online
Luckin Coffee vs Starbucks: A Luckin Success in China
 

Luckin Coffee vs Starbucks: A Luckin Success in China

There's a new coffee shop chain in China, called Luckin Coffee, and it's been fascinating to watch their rise on the local market. I know from my own observations that the Chinese in the big cities love their coffee. I'm also aware the current stats on coffee consumption per nation says that the average person in China drinks only 3 coffees per year. However, that is changing *rapidly*.

A Starbucks on every block

I've been coming to China for more than 20 years, and in the last several years I have been shocked at how many Starbucks shops there are. They are always really busy which shocks me, especially since they charge the Chinese more $ for a coffee than I see in Australia and the USA. It seems like they're on all four corners of every block. The popularity of Starbucks here is incredible, especially coming from Australia where Starbucks was an out and out failure. In Australia, Starbucks arrived with a bang, and then fizzled out – the few stores that remain are only in the touristy areas, catering to international visitors who want a taste of the familiar.

Keep reading to learn about Luckin Coffee, the new chain taking China by storm.

- Adam Cogan, SSW Got a comment for Adam?
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